A Bit About Me

Jessica brings to Arable more than 20 years of experience leading marketing, PR and media campaigns for national and international hotel and hospitality brands. She has developed and executed tactical, business, leisure and sports marketing campaigns, led multiple major website revitalizations, activated successful PR campaigns all while staying on-budget and on-time. Jessica thrives at thinking through complex issues and challenges and delivering concepts and ideas that are true to both business and brand.

Jessica’s broad base of experience is grounded in her exceptional project management skills. She is a leader who thrives on breaking down the complicated into the manageable to the benefit of the team and our clients. She uses her relationship building skills to align, collaborate and partner, ensuring success at the highest level.

When she’s not spending time with her three sons and husband, you can find her organizing her home, her camper, the agency and everything in between – including her assortment of spooky collectibles.

​Rapid Fire Questions

Purpose: To live, laugh, and love every project, client conversation and task with a smile.

Proficiencies: Strategic brand and event management, planning and execution, conceptualization and coordination of traditional and digital media strategies, proficiency in cross tactic technologies and related analytics, project management and administration, finance tracking and budget management and business operations.

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Personality: Funny. Awkwardly and Very Obviously Ultra Organized. Strangely Reclusive.

Passion: My Husband Chris and my 3 Boys - Tyler, Isaiah and Christian, Camping, Travelling, Organizing. Crafting. Making and Completing 'TO DO' lists.

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Pursuit: I wish for a retirement full of close family memories and adventure with lots of grandkids and further travel of this beautiful world. If the Caribbean is as far as I go, that's OK.

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Partiality: Forget the yoga, diamond painting is all I need for meditation.

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Peculiarity: I love horror memorabilia - of any sort.