Ciabh, our principal, strategist, and head copywriter, arrived in the industry 15 years ago from the land of broken dreams known colloquially as ‘the arts’. Ciabh leads the agency in the provision of our signature partnership model, unifying award-winning strategy, content, and design to simplify and solve complex business challenges and realign brand strategy with diverse, omnichannel target audiences.

She credits her time spent doing hard time in other agencies and prior careers with the ideas and insight that make the agency an intelligent and agile creative partner for the many and diverse clients we serve. Known for her uncanny ability to merge thoughtful design with the strategy that drives business forward, Ciabh is a tireless source of big ideas and deadly one-liners, and a stickler for research-based, strategic creative.

Ciabh has worked with leading brands and start-ups in diverse global markets from digital publishing, retail and energy to foodservice, commodities and not-for-profits, simplifying complex challenges on behalf of client parters and developing and executing insightful, effective brand strategies.

Ciabh studied Film & Communications and Cultural Studies at McGill University and began her career as a writer and copywriter, working for many agencies as well as Saturday Night, Toro, Descant and Quill & Quire magazines. Her award-winning work has been featured by Graphis, IABC, Marcom Awards, Marketing Magazine, and Registered Graphic Designers Awards. Ciabh is a regular executive partner and speaker for industry organizations and regularly provides pro-bono support for emerging entrepreneurs and professional groups.

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