WHO WE ARE

Arable is a creative collective of highly experienced industry leaders in creative advertising, marketing, content creation and experiential marketing who have joined forces to marry our passion for creative marketing and advertising, content creation and experiential marketing with a desire to do meaningful work with like-minded companies and entrepreneurs.

 

Ciabh McEvenue

Creative Director + Founder

Ciabh, our principal, strategist, and head copywriter, arrived in the industry 15 years ago from the land of broken dreams known colloquially as ‘the arts’. Ciabh leads the agency in the provision of our signature partnership model, unifying award-winning strategy, content, and design to simplify and solve complex business challenges and realign brand strategy with diverse, omnichannel target audiences.

 

She credits her time spent doing hard time in other agencies and prior careers with the ideas and insight that make the agency an intelligent and agile creative partner for the many and diverse clients we serve. Known for her uncanny ability to merge thoughtful design with the strategy that drives business forward, Ciabh is a tireless source of big ideas and deadly one-liners, and a stickler for research-based, strategic creative.

 

Ciabh has worked with leading brands and start-ups in diverse global markets from digital publishing, retail and energy to foodservice, commodities and not-for-profits, simplifying complex challenges on behalf of client parters and developing and executing insightful, effective brand strategies.

 

Ciabh studied Film & Communications and Cultural Studies at McGill University and began her career as a writer and copywriter, working for many agencies as well as Saturday Night, Toro, Descant and Quill & Quire magazines. Her award-winning work has been featured by Graphis, IABC, Marcom Awards, Marketing Magazine, and Registered Graphic Designers Awards. Ciabh is a regular executive partner and speaker for industry organizations and regularly provides pro-bono support for emerging entrepreneurs and professional groups.

Eric Bargenda

Design Director + Founder

A passionate and tireless advocate for thoughtful design, our Design Director is central to keeping the creative team motivated and focused. Eric methodically incubates an environment of creative excellence and works hard to cultivate the obsession with strategic design our studio team is known for.

 

A client and team favourite, Eric’s personal style shows a love for typography and an eye for fine detail. His signature grasp of the balance between form and function, and knack for combining diverse visual elements into structured compositions invite just the right amount of anarchy to keep his work fresh and provocative.

 

Eric is at his best making people comfortable with new visual ideas and forward-thinking design, helping clients and partners move their design communications strategy in bold new directions. His artistic passions extend beyond commercial design to his growing portfolio of collage and design-based fine art.

Jessica Checketts

Director, Marketing Operations

Jessica brings to Arable more than 20 years of experience leading marketing, PR and media campaigns for national and international hotel and hospitality brands. She has developed and executed tactical, business, leisure and sports marketing campaigns, led multiple major website revitalizations, activated successful PR campaigns all while staying on-budget and on-time. Jessica thrives at thinking through complex issues and challenges and delivering concepts and ideas that are true to both business and brand.

 

Jessica’s broad base of experience is grounded in her exceptional project management skills. She is a leader who thrives on breaking down the complicated into the manageable to the benefit of the team and our clients. She uses her relationship building skills to align, collaborate and partner, ensuring success at the highest level.

 

When she’s not spending time with her three sons and husband, you can find her organizing her home, her camper, the agency and everything in between – including her assortment of spooky collectibles.

Cynthia Tetaka

Senior Strategist

Cynthia brings to Arable 15 years’ experience leading major marketing and communications initiatives for recognized brands internationally. She has developed integrated marketing campaigns, launched company intranets, developed major websites, built internal publications from scratch and led large teams to award-winning achievements. Cynthia joined the agency world following senior communications roles at Home Depot and Hydro One where she shepherded the organization through major changes – including the largest IPO on the Toronto Stock Exchange in 15 years. A senior leader at Arable, she leads a range of web, communications and brand strategy projects on behalf of the agency’s most complex clients, lending a critical eye to tier one initiatives.

 

Cynthia enjoys working at the intersection of strategy, design and communications, solving complex challenges by looking beyond the brief and honing in on often overlooked opportunities. Having produced a portfolio of award-winning work including the IABC’s Jake Wittmer Research Award in recognition of the effective use of research in organizational communication, Cynthia believes in basing strategic plans on a solid evidence-based foundation. Cynthia’s work ethic, creativity, and critical mind produces best-in-class, insightful work, while her unequaled sense of humour produces some of the agency’s most unforgettable moments.

 

When not burning the midnight oil or hanging out with her young son, Cynthia is an avid reader and the ultimate go-to for advice on poor TV choices.

Jess Curiale

Graphic Designer

A talented and thoughtful graphic designer, Jessica joined Arable after working as a photographer and designer at a national toy store. A graduate of Conestoga College’s graphic design program, Jessica was actively involved on campus, bringing the college’s story to life as a photographer and social media content creator.

 

Jessica is always looking for new and different ways to approach a new challenge while keeping a close eye on deadlines, business objectives and strategies. Whether it’s creating marketing materials for a non-profit in Nicaragua or laying out an annual report for a large corporation, her attention to detail and ability to bring a project together is second to none.

 

Like many talented photographers, Jessica would rather be behind the camera than in front of it. But her photos would paint a picture of someone who loves camping with her family, her cat named Oliver, puzzles and playing board games. Jessica is an avid digitabulist (look it up). When you meet her, we encourage you to ask her about it.

Amanda Iannacito

Content Manager

Amanda brings to Arable a long and impressive list of creative and artistic projects for clients such as LCBO, Tim Hortons, Cineplex, Loblaws, Clean Eating Magazine and Best Health, just to mention a few. As a graduate of Fleming College’s Photo Arts and Digital Image Design programs, Amanda is a talented photo retoucher, photographer and content creator. As a former freelancer, Amanda understands how to deliver on a client’s business objectives without sacrificing creative intent.

 

Amanda has worked in commercial photography and advertising for the last five years, lending her expertise to creative development and execution. A passionate creator, Amanda is  constantly looking at different ways to bring content to life, whether through clever copywriting, engaging photography, curious DIY – while staying on top of current events and trends.

 

Amanda loves the outdoors, travelling and farming (vegetables and chickens). When she’s trapped inside, you can often find her playing guitar and drums, tending to her indoor plant family or playing video games. If you get the chance to meet her, you can find out why sharing Gene Roddenberry’s birthday brings her so much joy.

Leisa Mercer

Producer, Stills & Motion

Leisa Mercer is a producer and started her career in the photography industry in 1996, in New York, working for Elle Magazine in the photo department. She then spent five years as the Senior Art Director at Masterfile, and the past 12 years working as a full time producer for local and international clients. She has produced everything from stills, to music videos and television & web series. You can also find Leisa teaching production to second year photo students at Mohawk College.

Some of Leisa’s clients include; Elle Magazine, Masterfile Corporation, Shopper’s Drug Mart, Sears, Ash City, Tim Horton’s, Maple Leaf Sports and Entertainment, LuluLemon, University of Waterloo, Dairy Farmers of Ontario and Sports Illustrated.

Jonathan Bielaski

Director, Stills & Motion

Jonathan Bielaski has been shooting professionally for 18 years, but his path was evident from childhood, growing up with a dark room in the basement and cameras always within reach.

 

Jonathan’s work in is in high demand and internationally recognized. He’s shot everything from basketball to ice diving on location, with an emphasis on (and enduring love for) heroic figures doing what they do best.

Jon has shot for Maple Leafs Sports and Entertainment, Sports Illustrated magazine, Dairy Farmers of Ontario, Ontario Turkey, SportsNet, TSN, Reebok, Triton Gear, Nike, Citizen Watch, Thelmic Labs, Hydro One, Mazda, University of Waterloo, Sheridan College. His work has earned recognition and awards including Cleo Sports Awards, Case Awards, So(Good) Design Award, International Photography Awards, and Photography Masters Cup Awards.

 

 

Jasmine Baker

Director, XM

Jasmine Baker, our experiential marketing and culinary specialist is a Toronto based event producer, recipe developer, culinary curator and entertaining expert.

 

She has spent her career working at top restaurants, with top chefs and producing some of the City’s most notable events.

 

As the founder of For The Love of Food, she continues to curate and produce stunning events, work with top chef talent and create thoughtful hospitality experiences for a wide range of clients. Field Trip Music & Arts, Taste of Toronto, WayHome, The Big Feastival & TIFF just to name a few.

 

Jasmine is an epicurious traveler who is always cultivating lists of the most authentic dining experiences in every destination. When she’s not producing a fabulous event or traveling to some delicious destination, she can often be found playing with food or hosting friends with her husband Leslie in their east end loft.

Arable is a Canadian, full-service creative advertising, brand design and content creation studio.

Reap what you sow.